By: Lynn Hoyt of Midnightcoiler
My last article on hotness focused on Clicks. Now the spotlight is on comments and views as part of the mysterious treasury hotness equation. Favoriting a treasury is part of the equation too. Only Etsy knows the exact formula that combines to drive a treasury towards those few hours of golden hotness-- visibility, before it sinks into the black hole of oblivion. What fleeting opportunities treasuries are, but we can make the most of those windows of exposure time by working to seek out views and comments.
If you belong to a supportive team like the Etsy Treasury Team, post your T in your team thread so members can view, comment, click on items and favorite the T. This will give your T an initial boost. For special treasuries that you really want to promote, it's also beneficial to belong to treasury promotion teams, where mutual support for treasuries works to everyone's advantage. Then tweet, post to facebook, blog, Pinterest and other social media for additional views, possible comments and more. Posting to social media sites can give you unique views, that is, coming from a variety of sources outside of Etsy, which is a plus. Not everyone who views will leave a comment, click or favorite, but any part of the equation is helpful. Multiple comments from the same user/computer don't help to increase hotness, at least that is what Etsy admin has said in the past.
If our goal is selling items and gaining exposure for future sales, it makes sense that the more views, comments, clicks and favorites a treasury gets (yours or one you are in,) the better chance more people have looked and that something will sell. As a bonus, exposure is contagious on Etsy... it spreads to make many opportunities; it builds up and increases your chances for future sales. People favorite shops and items, people see your items in other people's favorites, then they favorite your item or use it for a treasury, wish list or even purchase it. Before you know it, you're everywhere in this intertwined web of exposure we call Etsy.
Sales and exposure don't come magically. It takes work and a commitment of time. It takes reciprocal support by many people. It takes constant refining and tweaking of your shop. When these things come together over time, there comes a tipping point. The trickle of exposure and sales becomes a flow and sometimes even a gusher! Exposure is a powerful thing, and it's within our power to make the most of it.
See my related article: Treasury Hotness: Clicks