Thursday, October 18, 2012

Treasury Hotness: Clicks

by Lynn Hoyt of Midnightcoiler

Have you ever heard the saying "It takes money to make money."?  Well, in the case of treasuries, it takes clicks to make clicks. You may want to kick start your exposure by clicking on all 16 items in a treasury. I'm always amazed that more people don't do this for the treasuries they create and the ones they're featured in. Did you know you could go back to a treasury a little later, yours or someone elses, and click again?

One of the factors that help in achieving treasury hotness are clicks. Clicks alone are only one element, but it's a good start if you want to get a treasury hot quickly.  What's so important about having a hot treasury? There's a snowball effect when a treasury reaches the first or even second page of Etsy's "hotness" listings. These are the treasuries that people look at most because they are the first ones they see listed. These are the ones that potential shoppers look at when browsing the treasuries.  Rightly or wrongly, they are perceived as the cream of the crop, the best-- after all, look how many clicks, views and comments they have. The more people that view, the hotter a treasury becomes, and the more chance of exposure and sales.  Each person who looks adds to the stats (clicks, views, comments and favorites) creating the snowball effect. Extremely hot treasuries can even stay at the top for longer than the usual 6 hour window.

Members of teams can help each other by clicking on all 16 items in a treasury. If every member did this with just one or two select treasuries within a short time frame, imagine how many clicks there would be.  We cannot control what's chosen for Etsy's front page, but with effort and dedication, we CAN  help make some of our treasuries hotter!  

The next installment of Treasury Hotness will be Comments and Views.

1 comment:

  1. Great article, Lynn! Good point about clicking your own T. Don't know how many of the people that have joined since the new T opened know that!


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