Monday, April 11, 2011

The Minimal Look in Etsy Treasuries

Contributed by:  Lynn Hoyt, MidnightCoiler

If you make treasuries you've probably noticed different treasury 
"looks" on Etsy's front page. One look that seems to prevail is lots of 
negative space- empty or near empty space around the photographed object.

The space makes the item the center of attention. When a treasury is built with mostly this style of photo it achieves a simple clean look that showcases each item individually, yet binds them all together with the use of the neutral colored space in between. This technique helps the eye scan smoothly from one item to another and gives a feel of continuity and simplicity. It takes some selection discipline to achieve this kind of display, but if it's successfully done it's often beautiful. 

Not that all photos should have this look, but photoing some items this 
way for your first photo may increase your chance of being included in 
this type of treasury. Of course, various item types may require 
different styles. I actually think that it can be beneficial to mix 
styles on those first photos. Some close-ups, some with staging, some with that solitary object, etc. That way the treasury makers have more 
choices for what they're trying to achieve. 

Treasuries are an art form in themselves, and I find it interesting to 
see how curators put them together and to feel the effects and emotions 
they evoke. The background around an item is important not only to the presentation of the item but to the cohesiveness of the treasury.

Etsy Treasury Team 


  1. Hey hey!! I just tuned in to the blog to check the list of members and who do I see right featured at the top but myself?! Thanks so much, I'm honored. :D

    I agree about the front page treasuries often having that light background! Sometimes I make treasuries of any sorts of items, but just cruise through the team listings looking for brightness and air. (but not things that are overexposed, that's too much light!) Great post :)

  2. good advice as always. I like the wreath, very pretty. Treasuries are great exposure - I was interviewed by a journalist this morning who spotted me in a treasury!

  3. Great article!

    Treasuries created in this manner can look quite "professional", like a fashion mag editorial. I think this is why Etsy might like this for their front page selections, although you never do know...

  4. I sometimes look for those light pieces, too, just like Jenny. I agree, though, that a variety of first shots is important for all the different tastes of T makers :)


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