Tagging for Maximum Exposure in Etsy Treasuries

We are all looking to gain the most exposure possible for the listed items in our Etsy shops. One of the easiest ways to achieve this goal is through multi-tagging using relevant terms/words.  Many team members, as well as others in the Etsy community, search for tags when composing their treasuries. The more descriptive the tags we provide, the easier it will be for treasury curators to find us.

The following list of colors and synonyms should be a helpful starting point, but doesn’t come close to exhausting all the possibilities. If you don’t find the exact shade you need here, try looking in your garden, refrigerator, make-up bag and even your child’s jumbo pack of crayons.

Be sure that if you are using multi-tags, that your words are all relevant  to the item being sold. There are 18 character spaces per tag line (including spaces), and if you plan carefully you may be able to fit a related color phrase into a tag, such as lime green or turquoise blue. Besides colors there are also a variety of alternative words that we listed below in the general tags section.   We hope this helps people find your Etsy shop and the fabulous items you have for sale! Happy tagging!!

Tagging Terms - Colors

For colors, the first alternative is French. Remember, you get 18 spaces in a tag.

RED – rouge, wine, burgundy, ruby, maroon, terra cotta, rust, fire, blaze, flame, auburn, bay, bronze, chestnut, cinnamon, copper, hazel, henna, mahogany, russet , sorrel, rust, jasper, brick, cabernet, blood, pomegranate, apple, cherry, tomato, garnet, raspberry, strawberry, paprika

PINK – rose, cerise, fuschia, magenta, blush, flush, mauve, cotton candy, bubble gum, ballet, petunia, carnation, shell

ORANGE – peach, apricot, mango, tangerine, coral, salmon, pumpkin, squash, rust, mandarin, cantaloupe, paprika, carrot, copper, melon, bronze, flesh

YELLOW – jaune, gold, oro, lemon, sulfur, citrus, topaz, canary, sun, mustard, amber, ochre, tawny, saffron, citron, citrine, jasper, butter, daffodil, popcorn, champagne, sunshine, lemonade, sunflower

GREEN – vert, emerald, jade, moss, peridote, olive, lime, mint, apple, grass, Kelly, loden, avocado, fern, leaf, chartreuse, lichen, honeydew, forest, evergreen, bottle, seafoam, kiwi, pea, sage,

TEAL – sarcelle d’hiver, aqua, turquoise, robin’s egg blue, blue-green 

BLUE – bleu, beryl, cobalt, eggshell, marine, indigo, midnight, azure, navy, royal, sapphire, sky, denim, cornflower, periwinkle, coastal, ocean, pool, lapis, cyan, peacock

PURPLE – pourpre, violet, lilac, amethyst, plum, orchid, grape, wisteria, periwinkle, lavender, eggplant, mauve

BLACK – noir, ebony, coal, ash, cinder, carbon, onyx, jet, midnight, raven

GRAY – gris, grey, silver, dove, ash, mist, fog, taupe, titanium, charcoal, granite, smoke, slate, dusk, steel, haze, platinum, gunmetal, pewter

WHITE – blanc, cloud, vanilla, pearl, sugar, powder, snow, chalk, milk, opal

CREAM – ivory, ecru, pearl, opal, natural, parchment, bone

BROWN – amber, cafe au lait, chocolate, cocoa, coffee, fawn, tawny, topaz, umber, ochre, brass, bronze, copper, espresso

TAN – beige, khaki, ecru, taupe, oatmeal, natural, parchment, sand, camel

CLEAR – crystal, transparent

MULTICOLORED – rainbow, iridescent, chromatic, variegated, aurora borealis


Other Tagging Terms

OOAK – unique, artisan, exclusive, original, novel, atypical, exceptional, handmade

MATERIALS – names of stones, type(s) of fiber or fabric, weave or fabric, types of wood

GENERAL – Punk, steampunk, nerd, geek, science, modern, midcentury, funky, dramatic, romantic, whimsical, artisan, edgy, bohemian, boho chic, shabby chic, fantasy, Victorian, prom, contemporary, mystical, mythical, magical, witchcraft, Christian, earthy, antique (over 100 years), vintage (over 20 years), retro (made to look old), heirloom, southwest, old world, Americana, rustic, ethnic, primitive, folk art

OLD – olde, vintage, antique, fossil, patina, old world, primitive, old-world

ECO FRIENDLY – recycle, reuse, up-cycle, refashion, earthy, vegan, environmental, organic, repurposed, natural, earth friendly, earth-friendly, earthfriendly, slow food,

TEXTURE – smooth, rough, pebbled, matte, shiny, sandy, loose weave, tight weave, braided, laced, plaited, lattice, webbed, patina, gossamer, delicate, pointy, sharp, hard, spiny, puffy, patterned, bold, ruffled, frilly, velvet, silky, gnarly, old world

ELEGANT – simple, refined, aesthetic, tasteful, graceful, luxurious, classic, polished, chic, sophisticated

ROMANTIC – erotic, fanciful, amorous, love, flirtatious, dreamy, passionate, darling, precious, bewitching, alluring, seductive, enchanting, kissable, huggable, feminine, flirty

COZY – cuddly, snug, comfortable, snuggly, huggable, warm

SHAPES – geometric, structure, block, symmetric, square, triangular, angular, round, spherical, ovoid, egg-like, irregular, cubic, cuboid, bold, concentric, free form

CIRCLE – loop, hoop, round, ring, spheroid, pouf, halo, bulls eye, doughnut, donut, disc, link

SPIRAL – twist, double helix, swirl, whirl, whorl,

LIGHT – sun, beam, streak, shine, radiation, luminescent, glare, glow, halo, aura, corona, bright, luminous, radiant, luxe, bright, cheerful, breezy

SPARKLE – glow, prismatic, shimmer, prismatic, sheen, gloss, flash, brilliant, iridescence, luminous, glint, glitter, glisten, gleam, starry, faceted, bright, cheerful

HOT – zesty, pungent, racy, peppery, passionate, fiery, torrid, steamy, thermal, blazing, flaming

COLD – frigid, icy, chilly, cool, frozen, bleak, wintry, frosty, arctic, glacial,

NIGHT – shadows, scary, evening, darkness, twilight, dusk, (see black),

CLOUDY – foggy, wispy, vaporous, vapor, smoky, filmy, hazy, murky, shadowy, dusky

FLOWER – bloom, bud, blossom, bouquet, boutonniere, buttonhole, corsage, festoon, garland, lei, nosegay, posy, spray, vase, wreath, stem, floral, flora, weed, garden, nature, vine, wildflower

OCEAN – sea, beach, tidal pool, coast, lagoon, tide pool

BIRD – avian, sparrow, robin, songbird, warbler, nestling, flying

JEWELRY - jewellery

FLUFFY - downy, fuzzy, feathery, soft, puffy, airy

The pictures in this article are some screen captures of some recent ETTEAM Treasuries that made the Front Page of Etsy. Thanks to the following Etteam members for their contributions to this article: Sharon of KnotOriginal, Jaci of By the Way & By the Wayside, Sinta of Art by Tanja Lichtensteiger , Lynn of MidnightCoiler, Sandie of ZaftigDelights.