Wednesday, February 5, 2014

Tweeting Our Treasuries

We are always looking for ways to spread the word about our Etsy shop and have found that Twitter is a great resource and simple to use. At first, Twitter made little sense to me with all of the hashtags #, @ symbols, RT’s, and only 140 characters allowed. But, after taking a little time to read a few tips and chat with a good friend who owns a boutique PR company I was ready to go! I recently asked my friend, Angela Moore (@ledgedancer on Twitter), from Starfish PR if she would share a few tips with ETTEAM for this blog post. Here are a few that she shared with me:

  1. If you want your tweet retweeted (RT in Twitter talk), allow extra room so stick to 120 characters or less. When you RT and add a comment, it takes up more characters.
  2. Stick to the 80/20 rule and make your tweets 80% about other people/topic, 20% about you.
  3. Remember that if you begin your tweet with a user name, it will only be seen by that user's followers and yours - so if you want it public be sure to insert a word first. Example:  "Wondering how @jsmith thinks about the new Star Trek movie"
  4. Be yourself and interact with people.
  5. Share interesting info/links
  6. If you RT someone be sure to add a little comment
  7. If you share someone's blog or article, try to add a comment and their user name

As I read her suggestions I thought about how I could apply those to our @sockprints tweets with regard to Etsy. Here are some of my ideas:

  1. Utilize Etsy’s tweet button by clicking on it in the lower right hand corner of your treasury after creating it. A window will pop up with the title, curator and the link to the treasury. Add some of the featured ETTEAM members’ Twitter names and post. With only 140 characters you won’t be able to add everyone, but you should be able to add a few.
  2. Be sure to use the team hashtag #ETTEAM in each treasury tweet to make it easy for other teammates to search for our team tweets and then retweet them. Retweeting is like clicks and comments on treasures. The more RT’s the better. It shows Twitter that it’s a great tweet and worth noticing.
  3. When mentioning teammates in tweets by using Twitter handles, it alerts that member via Twitter that someone mentioned them. You can then go on Twitter and retweet their tweet to your followers.
  4. When retweeting, remember Angela’s tip about adding a comment. It’s easy to thank the teammate for including them in their treasury or simply compliment their collection. If you don’t have time to comment, no worries, just click retweet!

Angela also suggested using hashtags # to help people find topics on Twitter and to be sure to add your Twitter handle on your business cards, email signature and other visible sites like your Etsy shop. Etsy has a Twitter button that is simple to install on your shop’s home page. New followers can follow you by clicking on that button.

The ETTEAM blog has a list of all members who are on Twitter on the right hand side of the page. You can click on each one to follow them which makes it easy to include and mention their Twitter handle in your tweets. I’ve also created an online spreadsheet with our ETTEAM members’ Twitter handles and I periodically update it. You’re welcome to use it too. When I tweet ETTEAM treasuries or thank teammates for including @sockprints, I use the bookmarked spreadsheet and then copy and paste their Twitter handles in my tweet. It saves time looking up each teammate’s handle and typing it. Here’s the shortened link for viewing: http://bit.ly/1c0NbsG
Happy tweeting #ETTEAM!

Hayley Mullin

P.S. Thank you and shout out to my friend Angela Moore for her contributions to this post!  

Thursday, November 28, 2013

Black Friday - Cyber Monday Sale!

Etsy Treasury Team Black Friday thru Cyber Monday Sale!
At check-out, use Promotion Code: BlackFridaySale13 
unless specified differently.

Wonderfully Made Decor
15% off all orders under $40 - CYBMON15, and 25% off all orders over $40 - CYBERMON25

WeeBindery
10% off

15% off 

10% off the entire shop 


free shipping

20% off


15% off entire shop

15% off entire shop

15% off

15% off

15% off

Laurels By Laurie
15% off entire shop 

20% off

15% off  Use code SAVE15

Candlelit Desserts
10% off entire shop

Vintagiality 
15% off with code TGIF15

Retro Kitten Vintage
15% off

The Bluest Sky
15% off

SheSellsFabric
15% off

Bay Moon Design
Free U.S. Shipping on all orders of $20 or more with coupon FREEUS Free gift wrap and gift tags on all orders.

Thimbledoodle
15% off, no coupon necessary


For Keeps Amanda
Free shipping to US and Canada

Knee Deep Originals
20% off of items listed in 20% off section
 10% off on a $30 or more purchase now through Tuesday. Coupon code Thankful10. 

Wednesday, October 30, 2013

Video Shopping for Great Gifts!

Animoto provides a great venue for making fun videos from photos. Here are some examples of 30 second videos our team members have made featuring great gifts from their Etsy shops!  Click the name to watch the show and hear the music.

HattieDesigns

Midnightcoiler


Wednesday, October 16, 2013

The Success Summit for Entrepreneur Women

 by Hayley Mullin of SockprintsOnEtsy

Recently I found myself in need of recharging my entrepreneur battery and was fortunate to have a friend reach out and invite me to a conference sponsored by Today’s Innovative Woman Magazine. The Success Summit for Entrepreneur Women was exactly what I needed to get refreshed and focused before the holiday sales and shopping season is here.

While at the conference I met another Etsy shop owner and we shared some of our “Aha” moments and how we might be able to take what we heard that day and apply it to our businesses. It was fun to find another Etsy member in the sea of over 200 women who attended the conference to exchange ideas big and small while fantastic speakers and networking opportunities filled the day.

Feeling some information overload when I returned home, I thought it would be helpful to go back through my lengthy notes and compile 5 take-home messages that I could focus on for the next few months. Here they are:

  1. Elect yourself an expert. Instead of waiting around for others to tell you that you’re an expert, take a moment to reflect on your art or craft. Jot down your strengths and don’t be afraid to let others know that you are an authority!
  2. Done is better than perfect. I have to admit that many times I have postponed adding new listings on Etsy because I wasn’t convinced that my description was perfected or my photos weren’t quite right. This was a good reminder that no one will be able to see or purchase products unless they’re posted - perfect or not!
  3. Big Goals need Big Help. Don’t be afraid to ask for assistance. Even though you may have just proclaimed yourself an expert doesn’t mean that you couldn’t use some assistance now and then. Etsy’s teams are a perfect place for members to find help they might need. I feel extremely fortunate to have found a great team (ETTEAM) where shop owners share ideas, ask questions and help each other. Their experience is invaluable and I can’t imagine success and reaching goals on Etsy without help from teammates.

  4. What we measure, we can improve. Be diligent and track information about your business. Etsy’s Dashboard makes it easy to view your shop’s views, orders, and other stats. Another great resource is CraftCult.com where you can view your shop and item hearts and favorites. I’ve also found it helpful to track our social media followers on a simple spreadsheet each week. I record the date and how many followers we have on Etsy, Facebook, Twitter, Pinterest, and other social media sites. If we have an increase in the number of followers on a particular site, I make a note of what promotion or event we may have been running at that time. I also look for which tweets, pins, and listings are favorited to see which items are getting more attention from prospective buyers and what has sold that week.
  5. Be Seen. Etsy’s community makes it easy to gain exposure for your products and your shop. Simple things like joining teams, creating and commenting on treasuries, following and favoriting other shops, and posting in the forums are all good ways to get your name out there. Twitter, Facebook, and Pinterest are also great avenues to pursue too. You can also create your own blog, or contribute as a guest blogger for other sites (like I’m doing now). Attending the recent women’s entrepreneur conference was also a good reminder for me to get out and away from my computer monitor and sock printing and meet other women business owners face to face to share what I do.

About the author, Hayley Mullin -- SockprintsOnEtsy, was founded by Hayley Mullin and Jann Middo on the sidelines of a Southern California youth soccer field in 2009 bringing a fun and fresh approach to socks. Hayley’s experience in apparel printing and Jann’s work in the hosiery industry provided the foundation to perfect printed images on socks. Never before have socks been available like this and Sockprints is thrilled to bring this new product to the marketplace. At SockprintsOnEtsy, a variety of sock designs are ready to be personalized and sold in sets of 2 or 3 depending on the sock style. Custom orders are also welcome.  

Friday, October 4, 2013

Etsy Treasury Team 5 Year Anniversary Sale! Extended thru October 6

Etsy Treasury Team's 5 Year Anniversary Sale!  Extended through Sunday,October 6. Use coupon code ETTEAM5ANNIVERSARY  at check out.

Participating Shops: 

Midnightcoiler 10% off $10 minimum
CharleneSevier 15% off
TLeeCustomDesigns 10% off (Custom gets discount, order today, purchase by 10/9)
Thimbledoodle 15% off

Thursday, October 3, 2013

Interview with EfiWarsh

Efiwarsh – Unique jewelry, miniature dolls and home decor http://efiwarsh.etsy.com

Tell a little bit about yourself, your creations and your shop:
My name is Efi Warsh.
I am a wife, a mother of 3 grown up children, and a grandmother.
I am an artist from Israel.
I am a high school teacher but I quit my job about 14 years ago and joined my husband in managing our own company.

As a child, I grew up with an artist mother .Those moments had a tremendous impact on my life.
I have always enjoyed working with my hands. I have been drawing and painting since grade school and always had a passion for art until the day I discovered polymer clay.

Polymer clay has been my passion for the last 10 years . In the beginning there was no formal training for me. Self taught and a lot of practice made it perfect! I think that as an artist you either have it or you don’t. The only trick is finding what you are passionate about. I found that I love the versatility of the clay, the colors and the techniques. It can be shaped like clay, carved like wood, buffed like stone and layered like glass. It is an ever learning process of creativity, and just when you think you have tried it all, you find there is something new to try and to learn.

Right now I am concentrating on making polymer clay home decor...

Printed greeting cards of my illustrations...

I also design a limited and one-of-a-kind colorful handmade jewelry... 

Which of your items are you most proud of, and why?Well, honestly I think they are all my favorites. They are colorful, happy and unique! It’s quite strange as I don’t have a lot of colors in my daily clothing’s. But the items I love most are my Kokeshi Dolls. Some pieces have up to 6 hours of work in them to create one perfect doll with all the tiny details, but it’s worth the effort because the outcome is marvelous.

If you could choose what ever you wanted, what would be your ideal job?I’m very happy with what I’m doing right now and the way everything is going in my life. I have been sharing my artwork and selling it on-line since early 2008. All my pieces are hand made with love and care. My only wish is I could make my hobby a full time job. But since I work with my husband at our company, it has many benefits as when I feel inspired I can take a day off without the need to explain myself to the boss.

What is the best advice you’ve given or received?Follow your passion. Don’t give up and never stop doing what you love, no matter how slow sales may be sometimes, and don’t be afraid to promote yourself! If you don’t do it, who will!?

What makes you happy?I always try to see the bright side of everything. Therefore, the health of my family, the  smile of my granddaughter, the smell of a fresh roll, the first light of sun in the morning and a new item I create as I dreamed, makes me the happiest and richest woman in the world. As an artist I think you always know what the end result will look like even before you start! But to see the final project is the best part!

What do you value most in other people?Honesty. Patience. Tolerance.
Please ask a question for the next featured artist to answer.Have you ever experienced artist block and how did you overcome it?

You can see my work or purchase it, currently online at my Etsy shop:
Efiwarsh – Designs in polymer clay http://efiwarsh.etsy.com

Thursday, September 26, 2013

So, You Want to Be Featured in More Treasuries?

Most of us want to be included in treasuries for the great exposure they bring to our shops. You can maximize that exposure and be included in more treasuries by considering these tips.  The photos of the beautiful items are from some of the shops on the Etsy Treasury Team.  
LaurelsByLaurie
1.  The majority of treasuries are created with a hopeful eye towards being on the front page of Etsy. Curators with this in mind know that the Etsy deciders look for treasuries with uncluttered product photography and white to light gray or neutral backgrounds. Having light neutral backgrounds with plenty of white or neutral space around the item is a plus. Your items will be easier to include in treasuries and will show better in your shop.  That first image fitting this look is crucial. There are many programs, including free ones that can be used to lighten backgrounds.  
UnlimitedCraftWorks
2.  Watermarks and borders around your photo make them difficult to use in treasuries.  Many curators try to avoid using photos with distracting watermarks.  Etsy doesn't feature many treasuries with watermarked photos.  Borders are just as distracting, calling attention away from the item for sale, and obstructing the "flow" of a treasury.  
ByTheWayside
3.   Have several pages of inventory in your shop.  This gives curators more choices that might fit with the theme of their treasury.  You cannot have too many pages of items.  The more you have, the better chance of being included in treasuries.  A well-stocked shop will receive more sales as well... your items will be brought up in more searches.  
ChristinesJewelry
4.  When you're featured, try and reciprocate!  Always leave a comment, favorite and click. Promote elsewhere if you can. Include the curator in a future treasury.  It's all mutually beneficial!  
EfiWarsh
Promoting through treasuries is not free... it costs your time and effort to be a good treasury partner.  The investment is well worth it, not only for personal gain, but for the relationships formed with others.  
CoastalArtGlass

Article by:  Lynn from Midnightcoiler  
Midnightcoiler is captain of the Etsy Treasury Team, the original dedicated treasury team on Etsy, founded October 5, 2008.  
https://www.etsy.com/teams/6249/etsy-treasury-team-etteam 
MidnightCoiler